Public Relations
PR professionals manage communication between organizations and the public. They shape public perception, handle media inquiries, and craft messaging during crises. They solve problems involving brand reputation, stakeholder engagement, and strategic communication. Work is typically office-based with frequent public or media interaction.
Common Job Titles: Communications Coordinator Media Relations Manager PR Manager Public Relations Specialist Spokesperson
Related Alumni
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Related Academic Programs
The Certificate in Advertising (ADVERT) offered at Penn State Behrend is designed for communication and business majors who wish to focus their supporting or non-business supporting coursework in a specific professional communication area. The certificate is also designed for working professionals interested in developing their skill-set in advertising. The foundation of the certificate is developed in the Media Writing, Introduction to Advertising, and Creative Strategies courses. Students are then allowed to choose one additional advanced course to complete the 12 required hours.
This 18-credit Communication Arts and Mass Media minor is designed to offer students the opportunity to balance a liberal arts foundation and orientation to communication with the media and production theory. This merger of technique will provide the skills necessary for supplementing career fields requiring effective oral, written and media production skills.
This minor is available to students in any major, but complements majors in management, marketing, education, sales, training and development, government, human resources, and development.
This 18-credit Creative Writing minor (CWRIT UMNR) offers students not majoring in Creative Writing the opportunity to explore different forms of creative writing—fiction, poetry, and nonfiction—or to focus primarily on one of them. Students receive instruction and practice the art and craft of writing in small workshop courses.
The Crime, Law, and Psychology minor explores both sociological and psychological causes of criminal behavior, the legal process, and the political process dealing with the creation of policies promoting prevention and controlling crime.
With this minor program, you’ll learn about criminal behavior, reasons for crime, how crime is investigated, and the legal system charged with processing offenders. The skills and knowledge gained from this minor will benefit students entering into careers in police, security, the correctional system, social work, law, psychology, and government or politics. This 18-credit minor integrates well with a political science or psychology major.
If you often find yourself thinking about digital media—how it’s changed our world, what the future holds, and how the technology can be applied and improved—consider pursuing a B.A. in Digital Media, Arts, and Technology.
The B.A. in Digital Media, Arts, and Technology—or DIGIT, as we call it—meets exploding demand by employers for professionals capable of both critical analysis and creative production of digital media. You’ll be the employee who knows why, when, and how to use emerging digital tools.
What can you do with an English degree? Everything! It is among the most versatile of college degrees.
With the B.A. in English from Penn State Behrend, you’ll learn to reason critically, write cogently, construct and deconstruct ideas and arguments, and verbalize opinions and judgments—meaning you’ll develop a diverse set of skills that will prepare you for almost any career field.
Penn State Behrend offers the innovative interdisciplinary-based Entrepreneurship and Innovation (ENTI) minor to students in any major.
The minor equips students to develop an entrepreneurial mindset; think critically and “outside the box” to sense opportunities; develop value propositions; and create sustainable value in fast-paced socio-technological environments. The minor at Penn State Behrend currently offers the New Ventures Cluster, although additional clusters will be made available.
The United States and global games industry continues to be one of the most diverse and healthy available for job-seekers. In the United States alone, the games industry employs more than 32,000 people across 34 states, reaching a total compensation of over three billion dollars annually.
As one of a growing number of interdisciplinary programs at Penn State Behrend, students can now opt to enroll in a minor in Game Development.
The School of Humanities and Social Sciences offers an interdisciplinary German Studies Certificate (GERSC BC) available to all Penn State Behrend students. The German Studies Certificate, which requires 16-17 credits, may serve as a “bridge” to Penn State’s German Minor.
The School of Humanities and Social Sciences offers an interdisciplinary Global Awareness Certificate (GLBLBC). Open to all Penn State Behrend students, the 12-credit certificate program equips students to deal more effectively with the globalizing world in which they will live and work.
The 18-credit History minor is designed to complement a wide range of social studies and humanities majors by affording students the opportunity to examine change and development in human societies over time. Students are free to select courses in the topics, geographical areas, and time periods that most suit their needs and interests.
The 18-credit minor in Latin American Studies offers students in any degree program the opportunity to enhance their education with a foundation of knowledge about Latin America. The program explores disciplines like history, political science, and anthropology, examining them through the lens of Latin American experiences.
This minor can provide an essential knowledge base for students interested in pursuing careers with global companies or organizations, or for students interested in pursuing graduate studies.
The Latin American Studies minor might also be of particular interest to students interested in a study-abroad experience.
A marketing minor offers a general marketing background to give students an understanding of core marketing principles, including marketing research and consumer behavior issues. In addition, students must take upper-level courses (at least 6 credits) in MKTG to get a more comprehensive understanding of marketing.
Every organization seeks competent and confident communicators—professionals who craft and deliver meaningful messages that reach the right audience at the right time. This universal need makes Penn State Behrend’s B.A. in Media and Communication a versatile, valuable degree.
If you enjoy working with people, welcome the opportunity to brainstorm and develop creative ideas, and embrace new technology, Media and Communication might be the major for you.
Are you ready for higher education but unsure if you want to commit to a four-year degree? Consider pursuing the two-year associate degree in Multidisciplinary Studies (formerly called Letters, Arts, and Sciences) from Penn State Behrend.
A Multidisciplinary Studies degree can also help establish you in a better career than you’d find yourself without a college degree. Organizations want employees who are effective communicators, can adapt to change, and enjoy learning. Earning the associate degree in Multidisciplinary Studies demonstrates not only that you have the skills to bring value to an organization, but also the ability to set a goal and stick with it to completion.
This 18-credit Politics and Government minor allows students to develop research, writing and analytical skills in the many related fields in the study of politics, such as American Government, Public Policy and Administration, Comparative Politics or International Relations.
Because the policy making process and the processes of globalization affect us in virtually all areas of our lives, the minor is appropriate for supporting the study of any major. Similarly, the minor provides an invaluable understanding of the political world that is useful in any career that has an impact on or is affected by public life.
With the 18-credit Politics and Public Policy minor, students can develop a deep understanding of how the policies that affect our daily lives are formulated, funded, and implemented. The minor explores the political and governmental processes behind these decisions, and gives students a framework for how to analyze the impact and effectiveness of those policies.
This minor is useful to students pursuing any number of degree programs, giving them a background to bring expertise to their chosen major—particularly in how their field intersects with government regulation.
The Certificate in Public Relations (PR BC) offered at Penn State Behrend is designed for communication and business majors who wish to focus their supporting or non-business supporting coursework in a specific professional communication area. The certificate is also designed for working professionals interested in developing their skillset in public relations. The foundation of the certificate is developed in the Media Writing, Introduction to Public Relations, and Public Relations Media and Methods courses. Students are then allowed to choose one additional advanced course to complete the 12 required hours.
Behind all sports—whether pro or youth leagues, competitive or just for fun—are business decisions that must be made. Administrators are needed to schedule games, manage facilities, plan events, market teams, order equipment, arrange rosters, and sign contracts.
The 15-credit interdisciplinary Certificate in Sports Administration from Penn State Behrend will introduce you to different aspects of sports administration, enhancing your portfolio and expanding your career opportunities.
Women’s Studies & Gender Studies (WMNST) at Penn State Behrend asks students to think about the impact of gender in their lives and to interpret both their own experiences and social expectations. The WMNST minor is interdisciplinary; students take courses in a variety of fields, including communication, history, literature, political science, psychology, and more.
To obtain a minor in Women’s Studies, students are required to complete 18 credits of coursework, 6 prescribed and 12 supporting. The supporting credits, which students choose from a program-approved list, must include at least 3 credits each in arts and humanities and natural or social sciences, and 3 credits focusing on non-Western women or on women of color in the United States. A total of 6 credits must be at the 400 level.
When students complete the minor requirements, they receive a certificate, and the minor is noted on their official transcript.
In the digital world, language is central in almost everything we do—meaning the ability to use language to inform, instruct, or persuade is a valuable skill.
In the interdisciplinary Writing and Digital Media minor, you will learn how to write effectively for a variety of workplace and academic settings, making the minor a beneficial supplement to all bachelor’s degree programs.