Media and Communication, B.A.
Every organization seeks competent and confident communicators—professionals who craft and deliver meaningful messages that reach the right audience at the right time. This universal need makes Penn State Behrend’s B.A. in Media and Communication a versatile, valuable degree.
If you enjoy working with people, welcome the opportunity to brainstorm and develop creative ideas, and embrace new technology, Media and Communication might be the major for you.
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Related Career Fields
Arts Business and Finance Education and Training Media and Communications Social SciencesRelated Occupations
Mediators and conflict resolution specialists facilitate dialogue to resolve disputes in legal, workplace, or community settings. They address interpersonal, contractual, and organizational conflicts through neutral negotiation techniques. Work occurs in courts, government agencies, or independent practice.
Editors review and revise written content to ensure clarity, accuracy, and style consistency. They solve issues related to grammar, structure, and audience appropriateness. Editors work in publishing, media, marketing, and corporate communications—primarily in offices or remote environments.
This field involves organizing events such as conferences, weddings, fundraisers, and corporate meetings. Professionals coordinate logistics, vendors, budgets, and schedules to ensure smooth execution. They solve problems related to timing, resource management, and client satisfaction. Work environments include offices, event venues, and travel to various sites.
This field involves creating moving images for entertainment, education, or marketing. Professionals solve creative and logistical challenges in scripting, filming, and editing. Work is highly collaborative and can take place on sets, in studios, or during location shoots, often involving tight schedules and technical coordination.
Fundraisers develop and execute strategies to secure financial support for nonprofits, educational institutions, or political campaigns. They manage donor relationships, organize campaigns, and write grant proposals. They solve problems related to donor engagement, funding gaps, and campaign effectiveness. Work is primarily office-based, with frequent meetings and event coordination.
Journalists gather, verify, and report news stories for print, broadcast, or digital platforms. They address public information needs and societal accountability. Work involves interviews, research, and writing—often under deadline pressure, in fast-paced or unpredictable environments.
PR professionals manage communication between organizations and the public. They shape public perception, handle media inquiries, and craft messaging during crises. They solve problems involving brand reputation, stakeholder engagement, and strategic communication. Work is typically office-based with frequent public or media interaction.
Technical writers produce manuals, guides, and documentation that explain complex information clearly. They solve problems related to user comprehension, product support, and regulatory compliance. Most work in tech, manufacturing, or healthcare industries, collaborating with engineers or developers in office settings.
Training professionals design and deliver programs that enhance employee skills and organizational performance. They solve problems related to performance gaps, onboarding, and leadership development. Most work in corporate or government settings, either in-person or through digital learning platforms.
Writers and authors create original content across genres—fiction, non-fiction, content marketing, and more. They solve problems related to communication, storytelling, and audience engagement. Work is often freelance or remote, with flexibility but also deadlines and self-direction.