Marketing Minor

A marketing minor offers a general marketing background to give students an understanding of core marketing principles, including marketing research and consumer behavior issues. In addition, students must take upper-level courses (at least 6 credits) in MKTG to get a more comprehensive understanding of marketing.

Penn State Behrend Marketing Minor

Related Occupations

Event Planning and Coordination

This field involves organizing events such as conferences, weddings, fundraisers, and corporate meetings. Professionals coordinate logistics, vendors, budgets, and schedules to ensure smooth execution. They solve problems related to timing, resource management, and client satisfaction. Work environments include offices, event venues, and travel to various sites.

Fundraising

Fundraisers develop and execute strategies to secure financial support for nonprofits, educational institutions, or political campaigns. They manage donor relationships, organize campaigns, and write grant proposals. They solve problems related to donor engagement, funding gaps, and campaign effectiveness. Work is primarily office-based, with frequent meetings and event coordination.

Market Research Analysis

Professionals in this field gather and interpret data about consumer behavior, market conditions, and product effectiveness. They solve problems related to understanding target audiences, improving marketing strategies, and identifying competitive advantages. Work is primarily office-based and involves statistical tools, surveys, and collaboration with marketing teams.

Personal Financial Advising

Personal financial advisors help individuals manage their money, plan for retirement, invest wisely, and meet financial goals. They solve problems related to budgeting, risk management, tax strategy, and estate planning. Advisors work in offices, either independently or for financial firms, and often meet with clients in-person or virtually.

Public Relations

PR professionals manage communication between organizations and the public. They shape public perception, handle media inquiries, and craft messaging during crises. They solve problems involving brand reputation, stakeholder engagement, and strategic communication. Work is typically office-based with frequent public or media interaction.

Purchasing and Procurement

Professionals source goods and services for organizations, negotiating contracts and ensuring cost-effective purchasing. They address challenges like supply chain disruptions, budget constraints, and vendor reliability. Work typically takes place in offices, but can involve supplier site visits and logistics coordination.

Technical Writing

Technical writers produce manuals, guides, and documentation that explain complex information clearly. They solve problems related to user comprehension, product support, and regulatory compliance. Most work in tech, manufacturing, or healthcare industries, collaborating with engineers or developers in office settings.

Training and Development

Training professionals design and deliver programs that enhance employee skills and organizational performance. They solve problems related to performance gaps, onboarding, and leadership development. Most work in corporate or government settings, either in-person or through digital learning platforms.

Web Development and Digital Design

Professionals in this field build and design websites, applications, and digital experiences. They combine coding skills with design principles to create visually appealing, functional, and accessible digital products. They solve problems related to user experience, performance optimization, and cross-platform compatibility. Work is typically done in an office or remote setting, often as part of a development or marketing team.

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