Marketing, B.S.
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Simply put, marketers create demand for a product or service. That means they need to have both creative thinking and business savvy, so they can use data to understand consumer behavior and drive decision making.
With the B.S. in Marketing from Penn State Behrend, you’ll combine foundational marketing theory with data-science education to prepare you for every step of the marketing process—design, pricing, promotion, and point of sale—for all manner of organizations.
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